Privacy Policy

Effective date: November 2, 2026

1. Who we are

Alliance of Divine Love Inc Affiliate Chapel 2316 Grapple Guys, doing business as Machado Method Jiu-Jitsu Association and Carlos Machado Jiu-Jitsu Association (“MMJJ Gear,” “CMJJ Gear,” “we,” “us,” or “our”), operates our online gear store at cmjjgear.com and mmjjgear.com. MMJJGear.com currently points to CMJJGear.com and is our planned permanent primary domain. This policy covers both domains and our related retail, wholesale, co-branded gear, account, and customer-support services. Independently operated academies and affiliates are responsible for their own privacy practices.

This policy explains our information practices. Browsing the Store does not by itself constitute consent to every use of personal information. Where consent is legally required, it must be obtained separately.

2. Information we collect and its sources

• Contact and account information: names, email addresses, telephone numbers, billing and shipping addresses, account credentials, business or academy details, authorized users, and preferences, provided by you or an authorized purchaser or account administrator.
• Commercial and transaction information: products, sizes, orders, customization details, payment-related information, payment status, returns, refunds, and delivery records, obtained from you and ecommerce, payment, fulfillment, and shipping providers. Payment providers collect payment credentials; the information available to us depends on the payment service.
• Communications and submitted content: support messages, reviews, artwork, logos, and personalization information that you choose to submit.
• Device identifiers and online activity: IP addresses, browser and device information, cookie identifiers, approximate location inferred from IP address, referral sources, products and pages viewed, and cart or checkout interactions, collected through our Store, Shopify, and enabled analytics, pixel, and advertising integrations.
• Marketing and referral information: subscription and opt-out records, message engagement, referral attribution, and interests inferred from interactions, obtained from you and relevant service providers.

Provide only information necessary for your transaction. Do not send passwords, full card details, government identification, health information, or other unnecessary sensitive information through ordinary email, order notes, or public reviews. Providing certain contact, payment, and delivery information is necessary to complete an order; declining it may prevent us from providing the requested service.

3. Why we use information

We use information to process payments and orders; produce customized goods; deliver purchases domestically and internationally; complete applicable customs documentation; manage accounts, wholesale access, co-branded gear, referrals, returns, and support; send receipts and shipping or account notices; administer marketing choices; provide permitted marketing and advertising; measure and improve the Store; prevent fraud and misuse; maintain business records; meet legal obligations; and establish, exercise, or defend legal claims.

4. Recipients and service providers

We disclose relevant contact, account, order, transaction, communications, design, and technical information to ecommerce and hosting providers; payment and fraud-prevention services; manufacturers and customization providers; fulfillment companies, carriers, and customs authorities; customer-support, email, and communications services; referral and business-automation providers; analytics and advertising services; and professional advisers and authorities where necessary for legitimate legal or business purposes. Relevant information may also be disclosed in connection with a proposed or completed merger, acquisition, financing, reorganization, or asset sale, subject to applicable law.

Our Store uses Shopify and has integrations supporting functions such as shipping, email marketing, referrals, product customization, automation, and analytics. Installed providers include ShipStation, ActiveCampaign, ReferrLy, Product Customizer, Zapier, and other Store-support services. The information processed depends on the features used and their settings. Some providers process information for their own purposes under their own notices. Public reviews and other content you intentionally publish may be visible to others.

We use Revoq – EU Withdrawal Button, provided by BuschBytes, to receive and document online withdrawal notices and send receipt confirmations. It processes submitted names, email addresses, order-identifying details, item descriptions, submission timestamps, and relevant order information for matching and handling notices. Technical data may also be processed to operate and secure the form. Revoq states that its service is hosted in the EU. Under our current Free plan, withdrawal records in the app are scheduled for deletion after 90 days; related emails, order records, and records necessary for legal obligations or claims may be retained separately under Section 8. Where EU/UK data-protection law applies, this processing supports compliance with consumer-law obligations and handling the purchase and related claims.

5. Shopify, pixels, analytics, and advertising

Shopify hosts our Store and processes information for ecommerce, checkout, payments, security, and related services. Shopify Network Intelligence is enabled. Shopify may combine information about interactions with our Store, other merchants, and Shopify to provide Enhanced Services, including personalization, improvement, and advertising-related services. Shopify acts as an independent controller or business for certain services, including certain Enhanced Services and consumer services such as Shop and Shop Pay. See the Shopify Consumer Privacy Policy for Shopify’s practices and choices.

Our customer-events configuration includes Facebook & Instagram, Google & YouTube, a migrated Google Analytics tag, Postscript SMS Marketing, and ReferrLy integrations. Depending on their connection, data-access settings, your activity, and applicable choices, these services can receive identifiers, online activity, transaction or referral events, and related information for analytics, attribution, marketing, or advertising. Advertising services may use information about activity across different businesses to personalize advertising.

We do not sell customer lists for money. However, disclosures through advertising, referral, or Shopify services may constitute a “sale,” “sharing,” or processing for targeted advertising under applicable privacy laws, even without a monetary payment. You may exercise applicable opt-out rights through our Data sharing opt-out page or by contacting us as described below.

6. Cookies and privacy choices

We and our providers use cookies, pixels, and similar technologies for cart and checkout functions, security, preferences, analytics, and permitted marketing. Session cookies expire with a session; other cookies persist until they expire or are deleted. You may use the cookie banner and available cookie-preference controls to accept, decline, or manage nonessential categories. You can also block or delete cookies through browser settings, although necessary Store functions may be affected. Choices may need to be set separately for each browser or device.

Where applicable, qualifying opt-out preference signals such as Global Privacy Control are treated as opt-outs of covered sale, sharing, or targeted advertising associated with the browser or device and, where legally required and identifiable, an account. Legacy Do Not Track signals are different from Global Privacy Control; we do not respond to legacy Do Not Track signals. Email unsubscribe choices are separate from cookie and advertising choices.

7. Email and other communications

Marketing subscriptions are optional. Unsubscribe from marketing email using the link in a message or contact shop@cmjjgear.com. We honor opt-outs within applicable legal deadlines, including ten business days where CAN-SPAM applies. We may still send necessary order, security, account, or other nonmarketing messages. A purchase, provision of a telephone number for delivery, or acceptance of this policy does not by itself constitute consent to marketing texts. Any marketing-text program must use its own applicable consent and program terms.

8. Retention and security

We retain information for as long as reasonably necessary to fulfill the purposes described here, including orders, support, accounts, tax and accounting obligations, fraud prevention, disputes, and legal compliance. Retention depends on the nature and sensitivity of the information, ongoing service needs, and applicable legal requirements. Limited suppression records may be retained to honor opt-outs. When information is no longer needed, it is deleted or deidentified as appropriate, subject to lawful retention and backup requirements.

We use reasonable safeguards appropriate to the information processed. No electronic system is completely secure. We provide legally required incident notifications. This policy does not waive your rights or exclude obligations that cannot lawfully be limited.

9. Privacy rights and requests

Depending on your location, our legal obligations, and applicable exceptions, you may have rights to confirm processing; access information; correct inaccuracies; request deletion; obtain a portable copy; opt out of covered sales, sharing, targeted advertising, or certain significant profiling; limit certain sensitive-information uses; withdraw consent; and appeal certain denials without unlawful discrimination.

Submit requests to shop@cmjjgear.com, call 214-799-8934, or write to the address below. Use the Data sharing opt-out page for advertising-related choices. You do not need to create an account. We verify identity and agent authority where required and appropriate to the request, but do not impose verification requirements prohibited for opt-outs. Provide only information reasonably needed to locate your records; do not email sensitive identity documents without an agreed secure process.

We respond within applicable deadlines. For covered Texas requests, the response period is ordinarily 45 days, with one additional 45-day extension when legally permitted and explained during the initial period. Other requests, including opt-outs, may require faster action. Requests are free as required by law; any permitted fee or refusal will be explained. Exceptions may permit retention for transactions, security, or legal compliance.

If a request is denied, we explain why and provide applicable appeal instructions. Email shop@cmjjgear.com with the subject “Privacy Appeal.” For Texas-covered appeals, we provide a written decision within 60 days. If denied, you may complain through the Texas Attorney General’s consumer complaint process. Residents elsewhere may complain to the relevant privacy regulator.

10. Adult audience and children’s products

The Store is directed to adults buying training gear for themselves and parents buying gear for their children. It is not child-directed. Children under 13 should not create accounts or submit personal information directly. We do not knowingly collect personal information online from children under 13 without legally required notice and parental consent. Contact us if you believe a child has supplied information improperly. Parents should provide only the details necessary for an order and avoid unnecessary information about a child. Additional protections for minors apply where required by law.

11. International customers

We are based in the United States and ship internationally. Information may be processed in the United States and other countries where our providers operate. Those countries may offer different legal protections. Where EU or UK data-protection law applies, we act as controller for our own processing. Depending on the activity, our legal bases are performance of a contract for requested orders and services; legal obligations for required records and compliance; legitimate interests in proportionate security, support, and improvement where not overridden by your rights; and consent where required for marketing or nonessential tracking.

Where required, international transfers must be supported by an applicable adequacy decision or appropriate contractual safeguards and supplementary measures. We do not rely on the former EU–U.S. Privacy Shield. Contact us for information about safeguards applicable to your information. Where applicable, you may also restrict processing, object to processing, withdraw consent without affecting earlier lawful processing, and complain to your local supervisory authority. You may object to direct marketing at any time. EU/UK rights requests are ordinarily answered within one month, subject to lawful extensions and notice.

12. Changes and contact

We update this policy to reflect changes in practices, services, or law, revise the effective date, and provide additional notice or obtain consent when required.

MMJJ Gear / CMJJ Gear
Alliance of Divine Love Inc Affiliate Chapel 2316 Grapple Guys
Doing business as Machado Method Jiu-Jitsu Association and Carlos Machado Jiu-Jitsu Association
4275 Kellway Cir. Ste. 130, Addison, TX 75001
214-799-8934
shop@cmjjgear.com